Monthly Archives: January 2019

The Secret to MMO Success

I had a realization recently. After years of playing and writing about MMOs, I think I’ve finally cracked the secret to MMO success. I think I’ve realized the core motivation that lies at the heart of everyone who prefers to log into an MMO over other forms of motivation.

Let me explain.

My character in The Secret World

I was thinking about The Secret World — the original — which is pretty much my ideal of MMO perfection. I can and have spent a tremendous amount of time waxing poetic about the many and sundry things I loved about that game: the rich lore, the detailed game world, the intricate progression system, the near total lack of enforced grind, and so forth.

But, I realized, it’s not any one of those things that made the game so special to me. It’s the effect that all of them together produced.

When I logged into TSW, I felt like I was entering a world where anything could happen. Every session brought with it a new build idea, the discovery of a new lore honeycomb or side mission, or a new insight into the history of the setting. There was such a sense of constant discovery that even after I’d played for years and the flow of new insights had slowed to a trickle, I still felt like the potential for new adventure was infinite. It stopped being a game, and it became a world.

TSW is the only game that’s ever made me feel this way, but I have heard other people say similar things about their favourite games. It’s this feeling of infinite potential that a lot of people hearken back to when they yearn for the days of classic WoW or other old school games.

This, I think, is the core appeal of the MMORPG genre: We want to enter into worlds where we believe (rightly or wrongly) that we can do anything, and anything can happen.

Now, where this gets more complicated — and the reason I can’t immediately parlay this insight into a multi-million dollar MMO empire — is that while we all crave the same feeling of infinite potential, we all have very different ideas of what achieves that end.

My Templar's Halloween costume in The Secret World

For me, it was the rich story and deep mechanics of TSW that helped me feel it was a game where anything was possible. But for others it might be a wealth of challenging PvE content. Others might feel that curated content stifles them and therefore crave player-driven sandbox mechanics.

The best way to capture the spirit of unlimited possibility is unique to every individual. No game can perfectly capture that feeling for every single player, and to even do so adequately for a enough people to support an MMO is a significant challenge.

And of course there are other factors that contribute to an MMO’s success. No matter how much depth or freedom you give players, your game will struggle if every class is bugged and the servers can’t seem to stay online.

Time is also a factor. The longer a game runs and the more its players get to understand its systems, the harder it is to maintain that sense of mystery. This is part of why I think a lot of people are destined to be disappointed by WoW Classic. They can replicate the mechanics, but they can’t replicate the mystery and sense of wonder the game had when it was new.

But all things being equal, I think the game that can best provide that feeling that anything is possible to the largest pool of players is the game that will achieve the greatest success.


The Importance of Stability in MMO Design

Lately I’ve been exploring Aion’s Awakened Legacy patch. It’s a massive revamp that’s removed huge swaths of content and reworked many aspects of the game. It’s not without its upsides, but many people are understandably upset by such an enormous upheaval.

Playing an Asmodian ranger in Aion's Awakened Legacy patch

For those of us with deep roots in the MMO community, this is a familiar situation. Change in MMOs always comes with controversy, especially when it’s dramatic. These games are like second homes, and upsetting the status quo too much is a dangerous proposition for any developer.

The Price of Change

Change is an important part of any MMO. Bugs are fixed, classes are rebalanced, new content is added. All of this is well and good. A game that changes too little feels stale and lifeless. Virtual worlds must grow and evolve with time, or wither and die.

But developers also have to be careful not to go too far to the opposite extreme. Just as MMOs need change to breathe new life into them, they also need permanence and continuity. This is what makes them feel like real places. This what allows them to feel like home.

This, then, is the challenge developers face: They must change just enough, but not too much.

There are no shortage of cautionary tales of the latter. Awakened Legacy is just the latest in a long line of controversial MMO upheavals. Star Wars: Galaxies has been shutdown for years, and the NGE is still a popular subject of discussion across the MMO community.

World of Warcraft players are also all too familiar with the frustration that comes from too much churn. Blizzard has treated each of the last few expansions almost like a reboot of the whole game. New features are introduced with each expansion only to be abandoned before the next, and core class and gameplay mechanics are revamped so often and so dramatically it’s downright dizzying.

One of my main WoW characters is a warlock. I’ve been playing her since Cataclysm, and in that time, the class has changed so much it’s essentially been three different classes: the version that existed in Cataclysm, the version that existed in Mists of Pandaria and Warlords of Draenor, and the version that exists now.

My Blood Elf warlock in World of Warcraft

Now, I really liked the Pandaria version. The new class it become in Legion is far less compelling. It’s really hampered my ability to enjoy the character, and it’s made me hesitant to become invested in new characters, as well. Why get attached if anything I come to love could be taken away from me on a whim?

And that is how you know when an MMO has become too unstable in its design. If things change too much too often, it becomes hard to invest in anything. People won’t spend weeks leveling a character or grinding for a fancy reward if they fear they could lose all that they’ve accomplished overnight.

That’s a very bad place for a player to be, but it’s worse for a developer. Developers need people to invest their time — and their money — in an MMO on a long-term basis. It’s what makes them sustainable as games, and as businesses. Any designer who ignores this is playing with fire.

People who log into an MMO after some time away should feel like they’re coming home. It should be a recognizable experience, where things feel familiar and you know where to find everything. Done right, MMOs make perfect comfort food gaming.

MMOs should experience change — sometimes dramatic, even shocking change — but it should never reach the point where the world or one’s characters feel totally unrecognizable. That breaks the sense of place and permanence that makes the genre work.