Longevity is a funny thing. It’s feels great to dive into a game and really get your money’s worth. MMORPGs are certainly at the top of the heap when it comes to replayability and longevity. Not only is there a wealth of content for one character, but unique classes/races/factions can play quite differently. Is it a good thing though?
In an absolute sense, sure. Value is great. Who hates value? Not me. But there is a point of diminishing returns, and MMO games typically hit them faster than other genres. The loop of “level up, get new items, see new place” gets old quick, especially for genre vets. Now that’s not exclusive to MMOs. Other multiplayer genres like FPS, MOBAs, and RTS also offer a high quantity of repetitious gameplay for one price (excluding loot boxes I suppose). I’d argue only MOBAs really break that mold because different combinations of characters really throw each game on their head.

Of course, unlike these other games, MMORPGs are in a situation where they can provide a lot of different types of content to alleviate potential boredom. One day you raid, the next you quest, then you craft, and finally you wander into some worldwide PvP. There’s still the benefit of familiarity but with less repetition. This adds longevity and provides players with a warm, comfy feeling to dive into after a long day.
The flip side of longevity is radically unique content that’s one and done. A good example is Pony Island. I promise it’s not what you think, and it’s a wholly interesting experience for 2 hours. The game is fantastic, but I can’t imagine playing it much longer than I did. There’s no longevity, and now I’m back seeking another unique experience. Unless I’m in the specific mood to compete, cooperate, or socialize, unique single player games provide pound for pound more fun than their multiplayer counterparts. The problem is that after beating Pony Island, now I have to spend valuable time determining what to play next. My backlog scrolls down pretty far, but a lot of those titles turn out to be poor matches. And that’s where the worth lies in a familiar game.
If I decide to boot up Elder Scrolls Online, Neverwinter, or League of Legends I know more or less what I’m getting into. When I boot up a new single player game, I’m just not sure. I might know that I’m playing an FPS like Dishonored or a tactical RPG like XCOM, but I don’t know the intricacies. I have to learn – which can be a lot of fun. But it can also be tiring, frustrating, and ultimately not worth my time if I don’t enjoy it.
I think longevity in games comes down to risk vs. reward. MMOs, other multiplayer games, and some single player games (like Civilization) carry with them a certain sense of contentment. I won’t expect anything too crazy, but I’m also not going to be let down. The risk is low and the reward is moderate. When I load up a brand new game, I might find something that will blow my mind for 5 to 40+ hours (Witcher 3 comes to mind). Then I’m done. Sure, I might replay The Witcher 3 but then I’m just falling into that comfortable routine. Repeating anything will never match your first experience. Games are no different.
So how do you balance the allure of comfortable longevity vs. the desire to experience something new and fresh?